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Playing devil's advocate here -- there's certainly no guarantee that all 100 of your followers will see your tweet. I'm not sure if twitter measures (or reports) on this, but the number of "active" followers is what really matters. For instance, I follow quite a few of people, but I rarely ever log into twitter. So tweets don't really reach me.
Plus, Twitter is the perfect way to update your Facebook!
I'd love to get to know other people on Twitter... please feel free to follow me at twitter.com/julietjohnson.
Great post, thanks. Juliet
Twitter actually provides a number of ways to deliver value from a business perspective. Here's just one: each "tweet" you write is indexed in search engines like any other blog post. If you're tweeting information about something in your farm area, it has the potential to show up in an organic search. A prospect just might find and decide to "follow" you for more information. It may not be for you, but it's worth the time it would take to investigate it further.
Or am I off here with this strategy?
It is going past a simple friend to friend update but rather a complete update service.